The difference between us and the other companies that do the “same thing” as us is mainly in our approach. More than a marketing company, we are a movement of people. We not only work with brands on a holistic level, we also work with the market on the ground and use face to face techniques in order to deliver the ad experience needed to grow your brand. Our database for one on one direct promotion grows by the hour; just another benefit and channel for you to reach the masses straight on
WE OFFER SOLUTIONS, NOT JUST SERVICES
Is this you?
You worked all your life to finally open your business and fulfill your own American dream. You open your business and realize that even when you have an amazing product to offer your potential clients, you are struggling to get people coming in to your business.
What do you do?
Marketing is a vital part of any business, is the communication channel with your customers and what you choose to present to your potential clients. We can take care of every aspect of your marketing while you can invest more time on growing your business.
Hiring a marketing expert does not only helps to grow your monthly income, it also gives you piece of mind.
We at the Interactive Media came from traditional marketing (TV, Radio and Newspaper) to Online Marketing Solution integrations, so you can totally rely in our team to create content and strategies to target the right demographic for your business
The Interactive Way
We want you to connect with as many potential clients as possible. For us it is important we cover all communication channels. Most important for us, is for you to give the right image right off the bat and that’s when our brand designers come in handy. Do your business has the right logo? Is your website up to par with your customer preferences? Is your company looking professional and serious? It is a fact that the first appearance is a deal breaker for a new discovered potential client. CLICK HERE to see a couple of case studies of our past experiences. You can also CLICK HERE to see a couple of example of our video, photography and design jobs in the past.
The more you are shown the better
It’s important you use as many communication channels as possible. What are those channels? Let’s divide them in three groups so we can explain each of them better.
Before the internet, the advertising industry was concentrated in television, radio, newspaper and magazine advertising. Nowadays, those channels are still fully functional. They are a direct way to engage with large audience as well as demographic targets depending on your situation. Our roles in this area is not only producing the right ad but also finding the most exposition for your budget.
Printed Branding and Advertising
These are the probably the most common channels of all. They consist on Billboards, Banners, Printed advertising in buses, gas station and buses’ stop. There are also of course business cards, flyers, posters, brochures and tri-folds. In our experience, business owners, especially in the service industry (restaurants, bars, and nightclubs) tend to come this way more often since is less expensive than traditional media. At the same time, they are the riskiest way to communicate if you are trying to do active marketing. That’s why in the actuality, marketers prefer to do call to action on this channels; i.e.: scan this QR code to get this prize! That way they not only engaged but also connect with potential clients for the product. CLICK HERE if you need to print business cards, flyers, banners, banners stand or posters.
This is our bread and butter, for your understanding let’s split it on 3 areas. First, Geo-marketing and Local Marketing, second Social Media Management and most important Website Creation and Optimization.
Geo-marketing and local marketing and reputation management.
We have the tools to place your business in more than 60 directories. That way when someone is looking for your services in any of those directories, we are going to make sure that you are going to be there, with your correct information and ready to display even your products and more. The second step is to go ahead of your competition in Google Maps and monitoring what your clients are saying about you and try to ease and salvage bad reviews in site such as Yelp, Tripadvisor, Facebook, Google among others.
Social Media Management
Everyone is familiarized with social media. For some it’s about posting updates about your upcoming products or special sales. For others, it’s about reposting the same flyer so more people see it. Reality Check: it doesn’t work that way. Social Media is a two-way communication channel, your customer not only receive information but they also voice their opinion about your product and their customer experience. It takes way more than posting, designing a social media campaign is about more than that. Creating the right post, containing the information you need but just a few words; optimizing content delivery so you can reach more people.
Website Creation and Optimization
The design of your website is like the lobby of a hotel, you wouldn’t stay in a hotel with a lobby full of rats if you have just next door another hotel with a clean and well-designed lobby. This is when you show the world your good taste and elegance.
Now that you have that part done, the nest step is to optimize your website for search engines. Remember crawlers don’t see websites the way we do. They take factors into account, and those are the ones who let them know we are here to play. One we pass those parameters is time to create content. Now we not only have an optimize website but also an active one. With the keywords optimization, you should be appearing in a place where you customer can find you.
Is that it?
No, the most important step on a customer lifetime is the transformation process, where it has already committed to your product, but becomes your advocate in front of its friends and relatives. It is imperative this costumer receive information about what is happening around your business and for it we use SMS and e-mail campaigns. We are also able to develop SMS and e-mail gathering system and place it on your location, that way it gets easier to grow your own list.